Viral Energy
A fusion of sports and social entertainment. This event required hyper-dynamic, trendy visuals ('Douyin Style') to engage a digital-first audience.
Keeping the "online" audience engaged with the "offline" event.
Integrated live Douyin (TikTok) comments and interactions directly onto the stadium LED screens.
Social-to-Screen integration.
Bridged the gap between mobile and stadium.
Motion Graphics Animator
