The People's Game
Delivering a full season of stadium experience design for ZheBA, China's premier provincial basketball league. Similar to the NBA in energy but hyper-localized, requiring a high-volume, high-energy motion graphics package.
Producing a massive volume of assets for a long season with evolving storylines.
Created a MOGRT (Motion Graphics Template) workflow allowing local operators to update scores and names instantly in Premiere Pro.
Template-based production pipeline.
Reduced asset turnaround time by 90%.
Motion Graphics Animator