2024 UIPM Pentathlon World Championships Zhengzhou
The Ultimate Athlete
Overview
A complex multi-sport event requiring a versatile visual system. From fencing to laser run, the graphics package adapted to five distinct disciplines.
The Challenge
5 distinct sports, 1 visual identity. Connecting Horse Riding with Pistol Shooting visually.
The Solution
Developed a "Pentagon" motif that morphed and adapted its texture for each sport (Metallic for fencing, Organic for riding).
Tech Stack
Adaptive brand system.
After EffectsIllustrator
The Impact
Unified the complex event for spectators.
5Sports
UnifiedIdentity
Role
Motion Graphics Animator
Deliverables
- Event Intro Loop
- Discipline Icons & Transitions
- Live Results Overlays
Laser Run
Laser Run
Fencing Piste
Fencing Piste