Road to Paris
Designing the visual identity for the high-octane Olympic Qualifier Series. Focused on Sport Climbing, this project required a dynamic, youth-centric motion graphics package to amplify the energy of the urban park.
Capturing the distinctive "Urban/Street" vibe of Skateboarding, BMX, Breaking, and Climbing within the stricter IOC brand framework.
Adopted a "Glitch & Grunge" collage aesthetic, mixing raw video footage with crisp vector typography. Used heavy kinetic typography to drive energy.
Fast-paced editing and motion design.
Created a festival atmosphere unlike any traditional Olympic event.
Visual Director, MG Animator
