Olympic Qualifier Series Shanghai 2024
Road to Paris
Overview
Designing the visual identity for the high-octane Olympic Qualifier Series. Focused on Sport Climbing, this project required a dynamic, youth-centric motion graphics package to amplify the energy of the urban park.
The Challenge
Capturing the distinctive "Urban/Street" vibe of Skateboarding, BMX, Breaking, and Climbing within the stricter IOC brand framework.
The Solution
Adopted a "Glitch & Grunge" collage aesthetic, mixing raw video footage with crisp vector typography. Used heavy kinetic typography to drive energy.
Tech Stack
Fast-paced editing and motion design.
Adobe After EffectsPremiere ProIllustrator
The Impact
Created a festival atmosphere unlike any traditional Olympic event.
45,000Live Attendance
HighYouth Gen Reach
Role
Visual Director, MG Animator
Deliverables
- Sport Climbing Introduction
- Fan Cams
- Athlete Headshots
- Sport Presentation Motion Graphic Content
Climbing Intro
Climbing Intro
Victory Ceremony
Victory Ceremony