2024 Chinese National Sport Climbing Championships
Reach the Summit
Overview
The top tier of domestic climbing competition. Visuals needed to be crisp, readable, and edgy, matching the urban sport aesthetic.
The Challenge
Verticality. Most climbing screens are tall (portrait), requiring a different composition approach.
The Solution
Designed a vertical-first design system where typography flows downwards like a waterfall.
Tech Stack
Vertical media optimization.
After Effects9:16 Workflow
The Impact
Perfect utilization of vertical venue screens.
9:16Screen Ratio
PerfectClarity
Role
Visual Director
Deliverables
- Climber Identification
- Timer Overlays
- Route Review Graphics
Lead Wall Graphics
Lead Wall Graphics