2025Sport Presentation

2025 Shenzhen FIBA Women's Asia Cup

Together We Wave

Overview

Capturing the energy of Asia's top women's basketball tournament with a vibrant, dynamic visual identity. The 'Mexican Wave' concept was translated into a fluid, high-energy motion design system.

The Challenge

Creating a visual identity that feels distinctively feminine yet powerful and athletic, avoiding clichés while creating a unifying stadium experience.

The Solution

Used fluid simulation to create abstract "energy wave" transitions that mimic the crowd movement. Integrated player silhouettes with dynamic particle trails.

Tech Stack

High-fidelity motion renders for LED playback.

C4DX-ParticlesAdobe After Effects

The Impact

Defined the visual standard for the tournament.

200+Asset Count
15k+Social Shares

Role

Motion Graphics Animator

Deliverables

  • Key Visuals for Jumbo & Ribbon Screens
  • Sport Presentation Content
  • Fan Cams