1st China National Student (Youth) Games 2023
Youth In Motion
Overview
The inaugural games merging national student and youth championships, held in Guangxi. Creating a vibrant, energetic visual language that resonated with the next generation of athletes.
The Challenge
Appealing to a Gen-Z athlete demographic while maintaining official gravitas.
The Solution
Used bold, saturated colors and kinetic typography inspired by social media trends.
Tech Stack
Youth-centric motion design.
After EffectsStardust Plugin
The Impact
High engagement on social platforms.
10k+Athletes
ElectricVibe
Role
Motion Graphics Lead
Deliverables
- Opening Ceremony Content
- Broadcast Overlays
- Venue Atmosphere Loops
Opening Ceremony
Opening Ceremony