The Capital Run
A marquee running event through the heart of Beijing. Visuals for the start/finish line gantries and main stage focused on celebrating the spirit of participation and city pride.
Motivating 20,000 runners at the starting line before dawn.
High-BPM music-synced countdown sequence with massive typography on the main gantry.
Large-scale outdoor LED.
Electrifying start energizing thousands of runners.
Visual Director
