The 15th National Games of China 2025
Greater Bay Area
Overview
A historic edition of China's premier sporting event, co-hosted by Guangdong, Hong Kong, and Macau. Delivering the visual identity for Football and Sport Climbing events, ensuring a seamless broadcast experience across the Greater Bay Area.
The Challenge
Unifying the visual identity across three distinct regions (Guangdong, HK, Macau) with different cultural nuances.
The Solution
Created a "Convergence" visual theme using shared motifs of the sea and bridges (GBA).
Tech Stack
Cross-regional production coordination.
Unreal EngineCloud CollaborationShotGrid
The Impact
Set the tone for the first tri-hosted games.
3Regions
MultiEvents
Role
Visual Director
Deliverables
- Football Sport Presentation Branding
- Sport Climbing Visual Package
- Venue Screen Architectures
- Victory Ceremony Packages
Football Stadium Vibes
Football Stadium Vibes
Climbing Wall Projection
Climbing Wall Projection